ATT co-founder cuts ties with team and condemns Colby Covington's behavior

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While the UFC was trying to get a headstart on some Colby Covington hype this weekend, the UFC welterweight champion fired back in apparent disgust.

"You need to respect me", he said.

Previously unranked, Till catapulted himself into the No. 8 spot at 170 pounds. It's the dumbest line between two points, all the more maddening because it's so obvious yet effective.

Brunson seized the moment and spoiled Machida's return to the UFC with a first-round knockout. It's assumed Perry likely now sits at the unseen and uncelebrated No. 16 slot. "I would invade his favela on horseback and would kill anyone who wasn't fit to work, but we're in a new time, so I'll whoop his ass instead".

The co-founder of ATT confirmed on social media that he left the team before Covington's recent fight vs. Demian Maia.

Then there's Woodley, who seems pretty capable of doing the pummeling.

Well, Covington put all that to rest on Sunday as he issued a "formal apology" for what he had to say on Saturday night. You're going to die. You're not going to chase after him, peppering him with off-balance punches, either.

"I think he's free to do whatever he wants to promote".

The 29-year-old wrestler's win comes just one week after the world was introduced to the potential future of the 170-pound class, seven days removed from the night Darren Till bulldozed his way past perennial contender Donald "Cowboy" Cerrone. All these different super-nasty remarks. Oh, and they really, really hate when they lose. Covington has been working hard to get fans angry with him in order to get them to pay to see him lose.

"I should have knocked him out".

The media industry has transformed remarkably over the years, and it is only when you think about the existing model today compared to previous ones when you realize how and why some of these antics exist today. I don't like that style, but I don't judge him.

Covington will undoubtedly rocket into the top five rankings following the win over Maia and now it's just a matter of time to see who he draws next inside the Octagon. 'Oh, I f*cked your mom, ' this and that.

Trash talk king Chael Sonnen has had an endless slew of unfavourable things to say about the South American country. You know, I love that. Whether it was newspaper or online, to boost your subscribers (and profits), an outlet would aim to provide the very best content. The most honest and real journalism would be rewarded in this system.